CPM to grow in aqua feed and pet food markets after IDAH acquisition
CPM plans to expand its capabilities in Asia and introduce the IDAH brand
into Latin America where CPM has a growing and influential presence.
After the announcement of the acquisition of IDAH by CPM, Aquafeed.com talked
with Charlie Spearing, general manager at CPM Process Solutions, to get insights
on how both companies and the aqua feed industry will take advantage of the
move.
The acquisition of IDAH enables CPM to make inroads in markets where the
company has growth ambition. “Specifically, IDAH has great strength and presence
in the aqua feed and pet food markets with strong relationships with customers
in the
CPM market
CPM is currently operating in several global markets in the Feed, Fuel, and
Build categories. The Feed market includes animal nutrition (aquafeed, pet food,
and animal feed) and customer food (food processing, oilseed extraction, and
plant-based protein).
“We see growth opportunities in many of these markets and especially in the
aquafeed, pet food, and plant-based protein markets, all of which are aligned
with the acquisition of IDAH,” Spearing said.
CPM has been providing value-added equipment and automation in the diverse
aqua market for many years, particularly in size reduction (milling),
conditioning, pelleting, crumbling, cooling, automation, and other unit
operations. “CPM is increasing its product portfolio and its partnership
capability to match the diversity of specifications that the aquaculture
industry requires to be successful,” Spearing said.
The Integration
The IDAH team and business will integrate within CPM’s Process Solutions
business unit. Process Solutions is focused on innovative solutions for food,
animal feed, and advanced material industries. CPM Process Solutions is now
comprised of the following product brands: Century Extrusion, Extricom, Ruiya,
Wolverine Proctor, Planet Dryers, TSA Griddle Systems, and now IDAH.
By joining CPM, IDAH, and its stakeholders benefit in several ways. “The
first benefit is economies of scale and global purchasing power to enable the
best cost solutions for customers. Secondly, best practice sharing and
standardization of process and equipment will drive manufacturing efficiency,
and improve quality, and service capabilities,” Spearing explained.” Moreover,
an expanded global footprint will increase the capacity to satisfy customers’
expanding needs and provide the ability to scale and service customers around
the world, including but not limited to Asia. Finally, it will allow enhanced
capabilities to improve services and expand solution portfolio and capacity as
well as cross-training and career growth opportunities for employees.”
CPM will focus the IDAH brand on the protein-based markets of aquafeed, pet
food, and alternative proteins. “ There are two topics we intend to cultivate.
First, develop full process solutions that incorporate all the relevant
capabilities and solutions from our product brands IDAH, CPM, and Beta Raven,
for the benefit of our clients,” Spearing explained. “And second, leverage the
IDAH brand name in targeted geographies that require consultative partnerships
to solve processing complexities.”
In terms of markets, CPM intends to leverage and expand its existing
manufacturing capabilities in China to support aqua feed and pet food solution
growth in China, Southeast Asia, and South Asia. Furthermore, the IDAH brand and
its capabilities will be introduced into the strategic geography of Latin
America where CPM has a growing and influential presence.
CPM plans to keep the innovation path IDAH had over the past few years.
”Innovation is very important to CPM and yet another reason why the acquisition
of IDAH made perfect sense,” Spearing stated. “One of our core values at CPM is
to Be Innovative. Our team is encouraged to be innovative by identifying a
problem or need, listening to customers, exploring, testing new ideas, and
implementing solutions while being open to change.”
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FAB Stanley Trading (Shanghai) Co., Ltd
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